Artificial intelligence is transforming the world in several ways, including the entertainment industry. AI is completely changing Hollywood from production to marketing and distribution processes. One of the most significant changes has occurred during the pre-production period. AI is being utilised to analyse scripts and predict audience responses to the scripts.
Benefits of AI in entertainment Industry
AI Analyze scripts and predict audience responses
With the use of AI technology, Producers can make more informed decisions about the scripts and also find new ways to advertise them them.
This technology can help producers to avoid costly mistakes and take better decisions even before starting to work on the scripts.
AI in Special effects
AI can produce special effects that are more realistic and affordable for smaller productions that might lack the funding for conventional special effects.
AI in Editing and colour grading
The pre-production process is becoming quicker and more effective with the use of AI algorithms in editing and colour grading.
AI for personalised recommendations
AI algorithms can analyze users data and suggest personalised recommendations. This helps streaming services and studios to deliver content to the right audiences that are more likely to enjoy a certain type content and thereby increasing audience retention and engagement.
Target advertising
In order to reach the right audience and make the most of the advertising budgets, studios are utilising AI for customised advertising.
Increase in accessibility
Artificial Intelligence can make movies more accessible to a larger audiences all around the world.
Drawbacks of AI in entertainment Industry
AI generated content may result in lack of diversity in scripts and could lead to a homogenisation of entertainment industry.
Artificial Intelligence can replace human jobs in special effects sector.
Conclusion
Artificial Intelligence is really transforming the entertainment industry and changing the way movies are made and delivered to audiences. While, there are benefits of AI in entertainment Industry, there are drawbacks too, like lack of diversity in scripts and it may replace human jobs in special effects sector. So, AI ethics should be taken into account while making such changes and one should make sure that it should be implemented in an ethical way.
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